Role Overview
Digital Mojo is seeking a talented SEO Specialist to develop and execute strategies to improve organic search rankings, drive traffic, and enhance the overall online visibility of our brand. The ideal candidate will possess a deep understanding of SEO best practices and a strong analytical mindset.
Responsibilities
- Create and implement comprehensive SEO strategies to improve search engine rankings, increase organic traffic, and boost conversion rates.
- Conduct in-depth keyword research to identify opportunities and target keywords.
- Optimize website content, including meta tags, headings, images, and internal linking, adhering to SEO best practices.
- Collaborate with the content team to develop and optimize high-quality, SEO-friendly content.
- Work closely with the development team to identify and fix technical SEO issues, such as site speed, crawl errors, and mobile optimization.
- Develop and execute link-building strategies to increase domain authority.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO software.
- Conduct competitor analysis to identify gaps in our SEO strategy.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
Requirements
- Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
- Proven experience as an SEO Specialist or similar role.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
- Strong understanding of search engine algorithms, ranking factors, and the latest SEO trends.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication skills.
- Experience with content management systems (CMS) like WordPress is a plus.
- Basic understanding of HTML/CSS is a plus.