Role Overview
As a Software / Platform Engineer I at MetLife, you will design and orchestrate omnichannel customer journeys, manage complex marketing campaign workflows, and implement scalable data structures within the Adobe Experience Cloud ecosystem. You will play a critical role in integrating enterprise systems and ensuring seamless data synchronization to drive personalized customer engagement.
Responsibilities
- Design and orchestrate omnichannel customer journeys using Adobe Journey Optimizer (AJO) including email, SMS, and push notifications.
- Build and deploy personalized marketing campaigns using Adobe Campaign Classic (ACC) workflows and templates.
- Develop custom JavaScript and SQL code within ACC for advanced campaign logic and data manipulation.
- Manage Adobe Experience Platform (AEP) by designing XDM schemas and configuring identity stitching.
- Implement Adobe Web SDK for real-time data collection and personalization.
- Develop APIs and microservices to connect Adobe Experience Cloud with enterprise systems.
- Build server-side integrations and data synchronization pipelines.
Requirements
- Experience designing and managing XDM schemas and unified customer profiles.
- Proficiency in developing custom logic using JavaScript and SQL.
- Ability to implement real-time CDP capabilities and audience activation strategies.
- Knowledge of data privacy regulations such as GDPR and CCPA.
- Experience with API development and microservices architecture.
Skills
- JavaScript
- SQL
- Adobe Experience Platform
- APIs
- Microservices