Role Overview
We are looking for an AI/ML Engineer to design and implement intelligent workflows powering our AdTech platforms — including SSP, DSP, and programmatic bidding systems. You’ll work on building AI-driven components that optimize ad delivery, targeting, pricing, and campaign performance. This role is ideal for candidates with at least 2+ years of hands-on experience in AI/ML and a passion for applying data-driven intelligence in AdTech environments.
Responsibilities
- Analyze existing AdTech workflows (SSP, DSP, bidding systems) and identify opportunities for AI/ML optimization.
- Design, implement, and fine-tune machine learning models to improve ad targeting, CTR prediction, bidding efficiency, and campaign ROI.
- Work with open-source AI/ML models and AWS AI/ML services to develop scalable AdTech solutions.
- Implement RAG (Retrieval-Augmented Generation) and other advanced AI strategies for data-driven campaign recommendations.
- Collaborate with Data Engineers, Analysts, and AdOps teams to leverage large-scale advertising and performance datasets.
- Monitor, retrain, and maintain production of ML models ensuring real-time accuracy and low latency.
- Support deployment and continuous improvement of AI/ML pipelines within programmatic advertising systems.
Requirements
- Strong understanding of AI/ML fundamentals, model development, and deployment strategies.
- Hands-on experience training and fine-tuning models (e.g., regression, classification, ranking, NLP).
- Familiarity with AdTech systems such as SSP, DSP, DMP, and RTB (Real-Time Bidding).
- Experience with AWS AI/ML services (SageMaker, Comprehend, Bedrock, etc.) or other cloud ML platforms.
- Proficiency in Python, TensorFlow, or PyTorch.
- Ability to analyze business and campaign data and convert them into scalable AI solutions.
- Minimum 3 years of experience in AI/ML model development and implementation.
Skills
- Python
- TensorFlow
- PyTorch
- AWS
- RAG
Nice to Have
- AWS Machine Learning Specialty or AI Practitioner certifications.
- Experience with RAG systems, LLMs, or Generative AI for AdTech use cases.
- Knowledge of MLOps and CI/CD pipelines for model deployment.
- Exposure to automated campaign optimization, bid strategy modeling, or user segmentation algorithms.