Role Overview
Toprankers is seeking a skilled Full-Stack Content Writer to independently manage both performance marketing content and SEO-driven content. The selected candidate will play a key role in supporting content requirements across multiple products and campaigns for Judiciary Gold (JG) and LegalEdge After College (LEAC).
Responsibilities
- Performance Content: Create high-converting ad copies for digital platforms (Google, Meta, etc.), write landing page content optimized for conversions, develop funnel content, and draft WhatsApp and email marketing campaigns.
- SEO Content: Write and optimize blogs, long-form articles, and website pages; create pillar pages and course pages; conduct basic keyword research and follow on-page SEO best practices.
- Collaborate with marketing and performance teams to optimize messaging and ensure content aligns with brand tone.
Requirements
- Proven experience in both performance marketing content and SEO content writing.
- Strong command of English (written communication).
- Understanding of digital marketing funnels and conversion-focused writing.
- Familiarity with SEO tools and best practices.
- Ability to work independently and manage multiple content requirements.
- Prior experience in EdTech or legal education domain is a plus.
Skills
- SEO
- Copywriting
- Digital Marketing
- Content Strategy
- Google Ads
What We Offer
- Opportunity to work with fast-growing EdTech brands.
- High ownership and exposure to multiple products.
- Collaborative and performance-driven work environment.
- Competitive compensation as per industry standards.